Whether it's for writer's block, promotional reasons, or something personal, I offer the same advice: Reinvent Yourself.
You often hear about businesses reinventing themselves, which often means a grocery store adding a soup bar or a coffee shop offering lower calorie ice-cream flavored espresso, but where it is often absent is in someone's life.
This doesn't mean change what you write or the point you're trying to make. Maybe it's simply a matter of switching up styles or POV, while maintaining your voice.
For instance, Chuck Palahniuk is known for his minimal, over-detailed means of writing, a la Fight Club. But in his recent novel Damned, we receive the story for a 13 year-old in a completely different language, while still falling in love with his one-line darlings - his trivia.
Stuck on a story? Perhaps it is time to reinvent it. Is their a snag in your logic? Blow that shit up, whether a line or a building. Or you could look up prompts. Most people hate these, but find what made you do a double-take and try to run with it.
Maybe you're an old school horror guy, but there isn't a real old school horror audience. Try to accommodate for what people want.
Find out what they are reading, where they are reading, and their other interests. Maybe they're avid coffee drinkers. There lies a way to promote towards them, although horror coffee is strange concept. Hey, I like horror and drink coffee, so there's probably a way.
You might be sick of yourself or the way others see you. Change it. Do you brag too much? Stop bragging and show people what you are doing.
Whatever it means to you, change it. You don't have to change to make your life better. Stop thinking about the pitfalls and shoot for your dreams, whatever they may be. Reinvent yourself to be whatever it is you've always wanted to be.
Fear, focus, and the future. C.M. Humphries talks about writing, horror, and whatever.