7 People Refusing to Give Up on the Bookstore Santa Cruz - Seven former employees of Borders are refusing to give up on their bookstore dreams, while adding a new definition to the term "bookstore." Well, adding an old one. There is something to say about individuals trying to keep bookstores alive, but these seven even challenge the digital wave that just won't cap. For now, they aren't dealing with eBooks or other digital forms of literature. This is a bookstore called Inklings Books & Things, and it sells ideas, books, and things. Clever name. I'm taking a moment today to bring up Inklings, because its owners need to be commended for the way the business operates. Far too often, we all walk into bookstores and see the same big-name books on display and very little new, obscure, or rare talent. Inklings does its best to accommodate its customers and employees. Read the article and you'll a little bit of the how. At any rate, Inklings stocks the books their consumer want, and they often introduce new authors or diamonds that have been in the rough for too long. I my opinion, it would be nice to see some bigger chains of bookstores carry more new authors and more from indie presses alongside their blockbuster authors. But how will this bookstore fare? Can a bookstore with a traditional set of ethics survive against cookie-cutter stores and the popularity of eBooks? 
Another story of a traditional bookstore replacing a Borders location.
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