What you see in the video above is what Novum Analytics expects the final product to be like. However, like any other game, this smartphone-based ARG has to be tested in different stages in order for the final product to become a reality.
With that in mind, I have not gotten my hands on a complete build. I did get to chase a fairy through the woods for a bit, though.
Testing It Out During the Day
Build 1: Stationary, optical tracking with augmented element. Element will move around player, approach and retreat in view. Works (and was built) for dark testing, but will work in light.
Strolling through a park in Central Indiana, my friend and I loaded the game onto her phone and decided to see what the build offered. And that was a great example of why you should read what exactly you are testing before you test it. Part of me expected some of the map building to be in the build, but at least I got to check out some of the primary functions of the game.